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How to really start your own business : a step-by-step guide featuring insights and advice from the founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut, and others

Gumpert, David E. (Author).

Record details

  • ISBN: 0970118163
  • Physical Description: xii, 238 pages : illustrations ; 24 cm
    print
  • Publisher: Needham, MA : Lauson Pub., 2003.

Content descriptions

General Note:
Includes index.
Formatted Contents Note: Introduction: Reality Therapy for Entrepreneurs 3 -- 1 New World of Start-Up Businesses 11 -- Exercise: Individual Assessment 17 -- 2 Idea 18 -- Exercise I Idea Crunching 38 -- Exercise II Follow-up Assessment 40 -- 3 Testing the Idea 41 -- Special Topic 1 Free Government Assistance 48 -- Special Topic 2 Great Equalizer 57 -- Exercise I Data Sources 61 -- Exercise II Using Your Research 62 -- Exercise III Pricing 62 -- 4 Protecting the Idea 63 -- Special Topic 1 Intellectual Property Terminology 72 -- Special Topic 2 Government Sources of Protection 83 -- Exercise II An Intellectual Property Self-Assessment 87 -- 5 Right People 88 -- Special Topic 1 Contract Employee Trap 95 -- Special Topic 2 Tangible vs. Intangible Benefits 98 -- Exercise I Personal Assessment 110 -- Exercise II Salaries 111 -- Exercise III Outside Advisers 113 -- 6 Structuring the Business 114 -- Exercise I Assessing Competitors 128 -- Exercise II Organizing Your Business 129 -- 7 Your Cash Flow 131 -- Special Topic 1 Cash-Flow Terminology 134 -- Table 1 Standard Cash-Flow Statement 137 -- Table 2 Starting Out 139 -- Table 3 Determining Start-up Cash-Flow Needs 141 -- Table 4 Start-up Cash on Hand 143 -- Table 5 Starting Bigger 147 -- Table 6 Cutting Expenses 148 -- Table 7 Speeding Collections 150 -- Exercise I Cash-Flow Projection 153 -- 8 Finding The Money 156 -- Special Topic 1 Where Inc. 500 Companies Received Financing 161 -- Special Topic 2 A Glance at the Financing Sources 174 -- Exercise I Assessing Your Resources 178 -- Exercise II Analyzing Your Best Sources 179 -- 9 Best Business Plan for You 180 -- Special Topic 1 Sample Table of Contents 189 -- Special Topic 2 Sample Income Statement 195 -- Special Topic 3 Sample Balance Sheet 197 -- Exercise I Setting Up Your Business Plan 202 -- 10 Starting Out on the Right Foot 204 -- Exercise: A Strong Start 220.
Subject: New business enterprises Finance
New business enterprises Planning

Available copies

  • 1 of 1 copy available at NC Cardinal. (Show)
  • 1 of 1 copy available at Rockingham County Public Library.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Madison-Mayodan Public Library 658.11 G (Text) 31554007250532 Adult Nonfiction Available -

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