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The McGraw-Hill guide to starting your own business : a step-by-step blueprint for the first-time entrepreneur

Harper, Stephen C. (author.).

Record details

  • ISBN: 0071410120
  • Physical Description: xviii, 253 pages : illustrations ; 23 cm
    print
  • Publisher: New York : McGraw-Hill, 2003.

Content descriptions

General Note:
Includes index
Formatted Contents Note: Lessons for Starting Your Own Business / Fred DeLuca xi -- Part 1 Prerequisites for Start-Up Survival and Success 5 -- Chapter 1 Creating a New Business 6 -- Chapter 2 Identifying New Business Opportunities 19 -- Part 2 Preparing Your Business Plan 51 -- Chapter 3 General Overview and Legal Structure 52 -- Chapter 4 Selecting the Right Target Market 75 -- Chapter 5 Product and Price Strategy 92 -- Chapter 6 Promotional Strategy and Physical Distribution Strategy 108 -- Chapter 7 Determining Your Initial Capital Requirement 123 -- Chapter 8 Projecting Your Financial Status for the First Years 147 -- Part 3 Sources of Funding, Alternatives to Starting from Scratch, and Entrepreneurial Do's and Don'ts 169 -- Chapter 9 Sources of Funding 170 -- Chapter 10 Buying an Existing Business 200 -- Chapter 11 Acquiring a Franchise 218 -- Epilogue: Entrepreneurial Do's and Don'ts 231.
Subject: New business enterprises

Available copies

  • 4 of 5 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Rockingham County Public Library.

Holds

  • 0 current holds with 5 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Madison-Mayodan Public Library 658.1 H 2003 ed. (Text) 31554007453805 Adult Nonfiction Available -

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